Virginia Tourism Corporation

Information for Virginia's Travel Industry

  • about
    • Contact VTC
    • Operations and Finance
      • Consumer Services and Fulfillment
    • Virginia Tourism Corporation Board of Directors
    • Virginia Film Office
    • Diversity, Equity and Inclusion Resources
    • Directions to Virginia Tourism Corporation Office
    • Employment Opportunities
  • marketing
    • Brand Management
      • Brand Campaigns & Initiatives
      • Industry Advertising Co-Op Program
      • Virginia Travel Guide Advertising
      • LOVEwork Reimbursement Program
      • Virginia Is For Lovers Logo Request
      • Creative Services
      • Advertising Opportunities
    • Communications
      • Public Relations
    • Content Marketing
      • Social Media
    • Digital Marketing
      • Get Listed on Virginia.org
    • Group Tours, Meetings and Sports Marketing
    • International Sales & Marketing
    • Marketing Operations
  • grants
    • Tourism Development Financing Program
    • (VTC) Microbusiness Marketing Leverage Program
    • VTC Marketing Leverage Program
    • Virginia DMO Marketing Grants
    • Virginia Special Events & Festivals Program
  • partnership marketing
    • Partnership Marketing
    • Destination Development Managers
    • Business Resources
    • Development Resources
    • Workshops and Educational Opportunities
      • Virginia Tourism Orientation Program
    • Tourism Development Financing Program
    • Tourism Improvement Districts (TIDs)
    • DRIVE Outdoor
    • Tourism Zones
    • GO Virginia
  • research
    • Economic Impact of Travel
    • Travel Data and Profiles
    • International Travel
    • Black Travel Research
    • Lodging Reports
    • Research Reports
    • Virginia Excise Tax Rates and Collections
    • Research Links
  • essentials
    • Sign Up for the Pulse of Virginia
    • Bulk Publication Order Form
    • LOVEwork Request
    • LOVEwork Reimbursement Program
    • Tourism Industry Contacts
    • Logo Request
    • Photo & Video Guidelines
    • Merchandising
    • Virginia is for Lovers Store
    • VTC Orientation
    • Virginia Film Office
    • Keep Virginia Beautiful
    • Virginia Green
    • VA-1 Tourism Summit
You are here: Home / CRUSH FRIDAY / Why We Need the CRUSH FRIDAY Niche Campaign

Why We Need the CRUSH FRIDAY Niche Campaign

Americans are not using their vacation days. Last year Americans left 662 million vacation days unused- 206 million of those days were forfeited- lost forever. Wouldn’t you rather have those workers spending their money in your community instead of the office snack machine?

So why are American workers—especially Millennials—so bad at taking a break? Blame it on the fact that many are just starting their careers and are eager to impress. Blame their smaller budgets. But mostly, blame the internet. Because employees can always log on, they’ve forgotten how to log off. Last year alone, 54% of workers didn’t use all their vacation time. The irony is that if they had stepped away from their laptops to hit the beach or take a hike, they would be more creative, more productive and more likely to get a promotion.

If something isn’t done to help Millennials recognize the importance of vacation, there could be a negative ripple effect when this generation ascends to positions of power within their companies.

Think about what an extra day of tourism income could do for your locality. Brand-new facilities. Beautiful public spaces. Amazing community programs. More money in your marketing budget. Maybe some free donuts just for fun. The possibilities are truly endless as we know travelers spend $65 million a day in Virginia.

CRUSH FRIDAY

  • Why We Need the CRUSH FRIDAY Niche Campaign
  • The Millennial Work Martyr
  • Key Aspects of Campaign

CRUSH FRIDAY Toolkit

CRUSH FRIDAY

For more information, contact

Caitlin Castainca Johnson
Director of Operations and Industry Initiatives
ccjohnson@virginia.org
804-545-5529
  • Bloglovin
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Contact Us
Careers
Virginia is for Lovers Website
Virginia Film Office
Press Room
Log into Administration Tool
Virginia is for Lovers Store
Privacy Policy
Diversity, Equity and Inclusion


VTC Expenditures
View VTC’s Expenditures
eVA Transparency Reports
eva Transparency Reports
  • What is DRIVE 2.0?
  • DRIVE Outdoor
  • Why do we Need a Statewide Tourism Plan
  • Strategic Tourism Plan
  • Regional Plans
  • How to Guides

Copyright © 2023 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, [email protected]

All rights reserved.

This site uses cookies to enhance the user experience and measure marketing activities.
By continuing to use this website, you agree to their use. To find out more, please see our Privacy Policy
Accept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT