You catch more flies with honey, and you catch more Millennials with beaches, beers and bands. The CRUSH FRIDAY campaign shows work martyrs all the Friday fun they’re missing out on. Our toolkit of campaign assets allows DMOs to deliver that message loud and clear across print, digital and broadcast channels.
TV / VIDEOS
Personified Fridays enjoy a wide array of Virginia experiences in an energetic, fast-paced and colorful sequence of shots. The full-length, :30 video can be used for websites, YouTube and broadcast, while the :15 version is designed for social media.
RADIO SPOTS
A :30 radio spot aimed at educating and challenging work martyrs in a fun and positive way. Suitable for in-state radio broadcast and Pandora/Spotify stations. A second :15 radio script for sponsored public radio content is also available.
BANNER ADS
Six banner ads juxtapose what workers are doing (working), and what they could be doing (crushing Friday). These banners can be used for digital media placements and on Pandora and Spotify to accompany radio spots. 300×250 and 728×90 sizes are available in HTML5 and static versions.
DIRECT MAIL
Strange but true: 8 out of 10 Millennials are influenced by direct mail. Our Beginner’s Guide to Vacation mailer folds out to reveal an unexpected and humorous vacation scenario along with helpful guidance on how to take a day off. Six versions are available.
