Electronic Marketing - Blue Ridge Parkway 75th Anniversary
Add your "Blue Ridge Parkway 75th Anniversary" Packages/Deals to Virginia.org
Ideas for Travel Packages, Special Deals, Discounts and Itineraries include:
- Family Fun
- Outdoor adventure
- Hiking
- Biking
- Paddle Sports
- Scenic Drives
- History
- Music
- Shopping
- Historic Downtowns
- Fall Foliage
Please see this link for examples of a few 75th Anniversary themed travel packages that have been submitted.
Please see this multi-day itinerary example that was submitted for the Fall getaways.
2010 marks the 75th Anniversary of the Blue Ridge Parkway and represents a great opportunity for Virginia’s destinations in and around the parkway to promote your businesses and attractions.
VTC’s goal will be to position the Blue Ridge Parkway as the classic family road trip and a place to reconnect with family and friends in the great outdoors, with beautiful vistas, stunning towns, history, wineries, outdoor adventure and more found up and down the parkway.
As many of you know, travel packages, themed itineraries and deals/discounts are highly popular with visitors and with media outlets.
VTC invites industry partners (CVBs, hotels, resorts, restaurants, wineries, etc) to develop special Blue Ridge Parkway 75th travel packages and deals available throughout 2010 and post them to Virginia.org through the Administration Tool. The description of the package or deal must reference the Blue Ridge Parkway 75th Anniversary.
We also invite you to submit multi-day intineraries to be posted on Virginia.org as well. These itineraries/getaways must be emailed to Casey Higgins who will place these on Virginia.org as feature stories. (Criteria listed below)
To be considered for use in PR, newsletters and online advertising, the deadline to submit is January 8, 2010!
These packages and itineraries will be marketed extensively through online advertising, public relations and social media.
Questions? Email Dave Neudeck at dneudeck@virginia.org or Tamra Talmadge-Anderson at ttanderson@virginia.org
Criteria for Itineraries/Getaways
- Title of the Getaway
- Type of Getaway
- Fall Foliage
- Scenic Drive
- Couples
- Wine Related
- Outdoor Adventure
- Resort
- History / Heritage
- Relaxation
- Hiking & Biking
- Family Friendly
- Main Street / Small Town
- Location
- Brief Summary (250 characters)
- Blue Ridge Parkway Highlights:
List up to 5 nearby attractions or activities, scenic beauty, unique experiences - Where to stay and dine - 3-5 options
All properties must be listed on Virginia.org to be included in the getaway. - Itinerary Description of Getaway: 300-500 words - Day 1, Day 2, Day 3 format
NOTE: It is preferred that a link to each mentioned lodging, dining and attraction property be provided, however the link must direct to a Virginia.org listing, not to an external website.
For example, a link to Mabry Mill would be http://www.virginia.org/site/description.asp?attrID=36565 - Images: Please attach 4-5 images.
By submitting these images you are giving the Virginia Tourism Corporation, VTC the rights to use these images on Virginia.org and have the appropriate image usage supporting documentation.
Image Specs: Minimum 300x200 pixels, 72dpi
Email your getaway to Casey Higgins at chiggins@virginia.org
If you have any questions on any of these instructions, please contact:
- Casey Higgins, 804-545-5557, chiggins@virginia.org
- Mary Bishop, 804-545-5556, mbishop@virginia.org
- Dave Neudeck, 804-545-5554, dneudeck@virginia.org
