New and Unique Advertising - Washington DC Advertising
April 2009 DC Media Blitz
DC Media Blitz!
Media Strategy
- To create a media environment in the DC market in which Virginia advertisers can participate to communicate their brand messages in a cost effective manner.
- To allow multiple points of contact to increase both reach and frequency to potential visitors for Virginia destinations.
- To provide affordable advertising opportunities to Virginia partners in a key market during a key timeframe.
TIMING
-
April 1, 2010-April 30, 2010
MEDIA VEHICLES
- Outdoor
- Metro Center Station Domination (co-op) - SOLD OUT
- Gallery Place Metro Station Domination (co-op) – limited inventory - SOLD OUT
- Full Bus Backs (co-op)
- Brand Cars
- Interactive
- Daily Candy (co-op)
- WashingtonPost.com
- WTOPNews.com
- Print
- Washington Post Express (co-op)
- Recreation News (co-op)
Download the PDF with more information.
