Broadcast and Electronic Advertising Proposal Requirements
Thank you for your interest in promoting Virginia Tourism.We look forward to learning more about how you can assist us in generating more tourists, spending more money and staying longer in Virginia.
Listed below are some helpful hints as to how we evaluate our
marketing proposals.
We hope this information will provide insight
into submitting your materials.
STEP 1: The Proposal
As a state agency, VTC requires all proposals to be submitted in writing.
STEP 2: Matching our Strategy
Pease list how your marketing plan complements our marketing strategies listed in the Virginia Tourism marketing plan. The plan can be found on our web site at http://www.vatc.org/administration/documents/VTCMktPlan10.pdf
STEP 3: Leveraging Technology & Partnerships
Please list what other corporate or industry partners you will bring to the table to leverage our marketing dollars. Please indicate how corporate partner’s marketing goals coincide with our goals as indicated in the marketing plan and how you intend to approach the corporate partner. We are on an extremely tight budget this year and all proposals must include leveraging our monies for further value.
For example, if you are proposing a campaign at a cost of $10,000 to VTC – what other partners will also contribute that amount for a campaign totaling $30,000. Proposals that leverage our marketing dollars the most, in addition to providing added-value will be scored the highest for consideration. We expect at least a 3-1 ratio on our investment.
- How will you prove that your proposal will be successful in attracting tourists to Virginia?
- What tracking methods and conversion, if applicable, do you implement as a part of your services?
- If you offer a “pay-per-inquiry”, please note in the proposal.
This is extremely important – if you cannot prove that your campaign has generated qualified leads and/or tourists, please refrain from sending a proposal.
Again, thank you for your interest in Virginia Tourism.
I look forward to reading your proposal in the near future. Feel free to send it to me via e-mail at jcox@virginia.org or use snail-mail at Virginia Tourism Corporation, 901 East Byrd St. Richmond, VA 23219
Jovandra Cox
Advertising Director
