Mission and Vision Statements
Goals of the Virginia Tourism Corporation
MISSION STATEMENT
The Virginia Tourism Authority (VTA), doing business as the Virginia Tourism Corporation, serves the broader interests of the economy of Virginia by supporting, maintaining and expanding the Commonwealth’s domestic and international travel market and motion picture production, thereby generating increased visitor expenditures, tax revenues and employment. The Corporation develops and implements programs beneficial to Virginia travel-related and motion picture production-related businesses and/or consumers that no industry component or organization would be expected to carry out on its own.
It is the mission of the Authority to bring More People (visitors) to the Commonwealth; get them Staying Longer; and Spending More Money.
VISION STATEMENT
To foster a spirit of partnership within Virginia’s tourism and motion picture industries to develop and implement innovative and effective programs and initiatives that will grow the industry and increase economic impact and jobs, resulting in a greater tax base for localities and the state.