VA-1 Tourism Conference
The Power of Passion
Keynote Speaker: Roy H. Williams, The Wizard of Ads
Roy H. Williams
Who is the wizard?
Nicknamed "the Wizard of Ads" by an early client, Roy H. Williams and his staff have often been the unseen, pivotal force in amazing come-from-behind victories in the worlds of business, politics, and finance.
A lifelong student of humanity, Roy H. Williams has spent a quarter-century asking, "What makes people do the things they do?" And he's been using the things he's learned to stimulate miraculous growth for his small business clients for more than 25 years.
With over forty branch offices in the US, Canada, the UK , Australia and Guatemala; Wizard of Ads, Inc., is now serving the advertising and marketing needs of business owners around the globe.
His books and Monday Morning Memos are a constant source of fascination and entertainment for his students and friends. His first book, The Wizard of Ads, was voted Business Book of the Year in 1998. His second book, Secret Formulas of the Wizard of Ads, was named the Wall Street Journal's number one Business Book in America in 1999 and became a New York Times bestseller. The third book in the trilogy, Magical Worlds of the Wizard of Ads reached bestseller status again in late 2001. His fascinating fourth book, Accidental Magic, is a tightly condensed anthology of writing tips and insights, mixed with artistic examples provided by 106 of his amazing protégés. The Wizard's first fiction book, Destinae is a powerful allegory aimed directly at the heart of the reader.
Once introduced as "the most magnetic and mesmerizing speaker in the world today," the Wizard has been trying to live up to those words ever since. Most attendees agree that his action-packed seminar, "Advertising in America: What Works, What Doesn't and Why" is perhaps the most entertaining and enlightening hours they have ever experienced.
Williams teaches creative thinking, strategic planning and human persuasion in a 3-day Wizard Academy that, since its launch in May of 2000, has attracted a roster of students that includes many of the world's most forward-thinking and successful CEOs, educators, journalists, inventors and consultants. The Wizard Academy reunion each autumn is an event not to be missed.