| September 10, 2008 |
| 1:00 p.m. - 4:30 p.m. |
Pre-Conference Seminar
The Power of Strategic Online Marketing
*additional cost |
| 4:30 p.m. – 6:00 p.m. |
Registration |
| 5:30 p.m. – 7:00 p.m. |
Reception hosted by the Roanoke Convention and Visitors Bureau at the Claude Moore Education Complex (CMEC) Directions |
| 7:30 p.m. – 10:00 p.m. |
Dine around
Downtown Roanoke area dining options
|
| 9:00 p.m. |
Leisure Publishing and eBrains Afterglo |
| |
|
| September 11, 2008 |
| 8:00 a.m. – 9:00 a.m. |
Registration / Continental Breakfast / Networking |
| 9:00 a.m. – 9:20 a.m. |
Welcome and Opening Remarks
Alisa Bailey |
| 9:20 a.m. – 10:00 a.m. |
Live Passionately FY09 Marketing Campaign
VTC and BCF
|
| 10:00 a.m. – 10:15 a.m. |
Break |
| 10:15 a.m. – 11:00 a.m. |
Keynote Speaker
Roy H. Williams, The Wizard of Ads |
| 11:00 a.m. – noon |
Networking with media advertising partners and VTC representatives |
| Noon - 1:15 p.m. |
Lunch featuring: |
| |
“Passionate About Spreading the Word” Contest Awards |
| |
AND |
| |
One Whopper of a Question! |
| 1:15 p.m. – 1:30 p.m. |
Break |
| 1:30 p.m. – 2:00 p.m. |
Networking with media advertising partners and VTC representatives |
| 2:00 p.m. - 4:00 p.m. |
Breakout Sessions
(Please choose three)
Sessions are 2:00 – 2:30, 2:45 – 3:15, & 3:30 – 4:00 |
| |
- The Power of Private Sector Advocacy
George Zimmermann, Vice President, Travel Michigan, Michigan Economic Development Corporation
This session will detail Michigan's successful effort to get a $45 million infusion of new funds into its tourism promotion budget. The result is the largest tourism promotion budget in the state's history, and the opportunity to take Michigan's tourism promotion efforts national for the first time ever. - The Power of PR Messaging
Tamra Talmadge-Anderson
VTC Public Relations
Put passion into your PR efforts with strong messaging that makes journalists and travelers take notice. Also, hear first hand about major messages and themes that VTC PR will be promoting in 2009 and beyond, including Live Passionately, Virginia Green, Virginia is for Lovers 40th anniversary and more.
- The Power of Leveraging Marketing Dollars
Steve Galyean and Hollis Sullivan
VTC Tourism Education and Development
Hear tips on how to submit a successful application for the VTC Marketing Leverage Funds. Learn ways to forge partnerships, identify your target market, develop a strong marketing plan, tap into Live Passionately, and measure the effectiveness of your plan.
- Increase Your Buying Power with VTC Coops
Jovandra Cox
VTC Advertising
Carey Moser
BCF Media Buyer
Learn about VTC's new 18-month media plan featuring attractive buy downs and low cost, high lead-generating promotions. This session is a more intense look at the VTC media plan and the negotiated added-value opportunities.
- The Power of a Well-Trained Workforce
Bobbie Walker
VTC Tourism Education and Development
Gloria Westerman
Director, Educational Career Transitional Programs
Workforce Development Services
Virginia Community College System
The Career Readiness Certificate, administered by the Virginia Community College System (VCCS),
is an assessment of an individual's ability to adequately perform on the job or to advance to
industry-endorsed training programs. Learn how the Career Readiness Certificate can help you
determine a potential employee's ability to interact with customers and teammates.
|
| 4:15 p.m. – 4:30 p.m. |
New Advertising Creative Unveiling
Finale
Alisa Bailey |
| 4:30 p.m. – 5:00 p.m. |
Networking with media advertising partners and VTC representatives.
eBrains espresso bar and gourmet treats for the road |
| * Agenda is subject to change |
